Brandable naming didn't appear overnight, and an Ainame24 article traces its surprisingly clear four-wave history. It starts with the 1990s land grab for obvious dictionary domains, moves through the Web 2.0 era when names like Flickr and Tumblr made coined spellings feel trustworthy rather than gimmicky, and continues into the 2010s when naming consultants turned invented words into a discipline followed by companies like Spotify and Zalando. By the 2020s, the piece argues, brandable naming stopped being a stylistic choice and became the default, simply because most short real-word domains were already gone or priced far out of reach. It's a genuinely interesting piece of internet history for anyone who assumed startup naming trends were random rather than a decades-long response to domain scarcity.